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Tutorial Home > Internet and Email > Online services > Online Marketing > Gimme Gimme Gimme an Incentive Gimme Gimme Gimme an Incentive Incentive programs offer rewards to visitors for searching or registering with a site, requesting information, taking time to fill out a survey or purchasing items. When customers are torn between product A and product B an incentive can make all the difference. A study done by NFO Interactive reported that more than half of all online consumers would purchase more online if incentives were offered Almost 50 percent of online consumers said they would return regularly to sites that offered loyalty incentiv
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