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Affiliate programs are an excellent way to "try before you buy", so to speak, with banner advertising. Affiliate programs include clickthroughs in which you pay a small fee each time an associate sends a visitor to your site. Another program is the pay-per-lead program where you pay a fee each time an associate sends a visitor to your site and he or she fills out a form for information. Perhaps the best program is shared earnings, which involves paying the associate only if a sale has been made.