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I Never META Keyword I Didn't Like
META Tags are keywords used within your HTML code to help acquire top placement in search engines. They tell the spider what your site offers and which words best describe it. Some search engine Spiders use the information contained within these tags to index your Web page. In other cases a Spider will grab text from the site and create its own title and keyword. If you know how to "work it" you can actually control how Web page is placed in the search engines.