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Getting Set Up Online
Like any well-executed business strategy, an e-commerce plan requires much thought, research and testing before launching. In this series, we'll show you the various options involved with setting up the cornerstone of your entire online strategy: your e-commerce-enabled Web site. Unlike the typical, one-dimensional Web site that simply provides information to visitors, yours will be an interactive store where visitors can learn more about your products and services, make purchases and get online help.