Determining Equity Share Tutorial Home >Internet >Basics >Venture Capital Online >Investment Options >Determining Equity Share Tutorial Home >Internet >Online services >Venture Capital Online >Investment Options >Determining Equity Share   Step 1:  Determining Company Share Determining fair equity share for you and your investors is a tricky area. If you really don't know where to start - this is a good time to hire a strategist or mediator - who will be looking out for your best interest.   Step 2:  Knowing Your Company Strengths It is your business concept after allà but do you really know your company's strengths? You had better if you want to enter any investor meeting and not only sell your company - but secure its future by knowing the company strengths and turning those strengths into bargaining power when negotiating equity share.   Step 3:  Knowing Your Market Know your competition and your niche market inside and out. This, of course, should be a given if you are considering opening a business. Knowing your market well will allow you to determine appropriate equity share based on market growth and stability.   Step 4:  Knowing What's Fair You need to understand that if you choose the route of investment funding, you will need to give away a sizable share of your dream to attract serious investors. However, you need to research the market to find out what is fair and how much you can live with over the long term.