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| The amount of investment information available online is enormous and, at times, overwhelming. Although much of this information is valuable and comes from reliable sources, other data is more dubious. As an independent online investor, it's critical to be able to tell the difference and stick to valid resources that will help you make appropriate investment decisions. |
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| The ability to make your own decisions is a big reason investors choose to switch to self-managed online accounts. Armed with the information you've gathered from your own investment research online, you can invest without consulting a broker for investment firm research reports or guidance. |
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| Reducing the cost of investing is another major reason investors choose to invest online. Fees at online discount brokers are substantially less than they are at full-service brokerage firms and if you don't need the advice and guidance of a broker, you can save a great deal of money on your trades. |
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| A final factor that makes investors choose online investing is its flexibility. You can trade from any location at any time—as long as you have access to a computer and don't mind waiting for trades to execute the next day if you trade at night. |
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