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| Editors want to be KISS(ed). Keep It Simple Stupid (electronically delivered). Your message must be strong and clear, and most important - immediate. Grab their attention from the moment they begin to read. Entice the editor to continue reading. Leave the reader with a need to know more and the desire to "take the ball and run with it." This is the essence of a press release. |
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| It is proper etiquette to include complete contact information. This includes company name, contact person, full address, telephone and fax numbers and email address. Make it easy for editors to reach you for comment. |
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| Often, an editor may print your press release without even contacting you. Therefore, it's always a good idea to include a relevant and powerful quote from your company regarding the news contained in the release. |
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| If you have access to useful statistics, or your new product was designed based on statistically proven need in the industry, include the statistics in your press release. Editors love to know the driving force behind the press release, and it also means they don't have to go hunting for the statistical information. Make their job as easy as possible and they will notice you. |
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