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| In all capital letters type "FOR IMMEDIATE RELEASE" in the top-left hand corner of the page. Tab over to the right hand corner of the page and type "For Further Information Contact." Below your release line, type the date you will be sending the press release. This date must be accurate to avoid the appearance that the release is covering old news. Tab over to the right margin and type your full name. Press the enter key, tab to the right side of the page and type your phone number. |
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| Craft a headline which conveys immediately why this news is important. Avoid promotional sounding words. What you say here determines whether the editor will read the rest of the press release. |
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| Write a lead paragraph that answers who, what, when, where, why, and how. An editor should be able to read just the lead paragraph and know exactly what the release will cover. Follow the lead paragraph with a strong newsworthy paragraph that offers a detailed explanation of your event from the reader's perspective. Think about it as if you were reading a newspaper article and include the information you want to know about. |
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| End your press release with a short summary of your company. Include any information about products or services that help establish your credibility. Also mention your location, years in business, etc. Keep it short; don't include the annual report. Type –30- in centered, bold-type face at the end of your press release. |
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United States
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