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| Take a look at your marketing plan. Determine how and where the growth came from. Rework your media plan to accommodate a slower pace and less accelerated growth. |
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| Take your financial temperature. If your plan is slow growth, make sure you are in a financial position to cope. Slower growth could mean less cash flow, and although you want a slower pace, you don't want to be moving in reverse. |
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| You are, of course. Take charge of the transition and make sure that all involved are aware in the change of plans. |
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| When you are sailing smoothly again, begin to pick up the pace. Generally speaking, once you experience rapid growth, you know the warning signs and take care not to move too quickly. |
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